Telecalling refers to the practice of making telephone calls to potential or existing customers in order to promote a product or service, or to conduct market research or surveys. It is a direct marketing technique that allows businesses to reach out to a large number of people quickly and efficiently.
Direct and Personal Communication: It allows direct interaction with potential customers, which can help in building rapport and addressing specific customer needs or concerns in real-time.
Immediate Feedback: Telecalling provides immediate feedback from customers regarding their interest level, objections, or feedback about the product or service being offered.
Cost-Effective: Compared to other forms of marketing such as advertising or direct mail, telecalling can be relatively cost-effective, especially when targeting specific segments or demographics.